IFL Ventures has advised Brisbane-based customer-feedback technology company, Survey Dynamix in its sale to VHT, a leading provider of customer-experience software, based in the USA.

The acquisition enhances VHT’s Mindful industry-leading customer callback capabilities by adding real-time customer surveys to its suite of customer experience (CX) services. “Exceptional customer relationships are at the heart of every successful business. And companies that proactively nurture customer satisfaction by seeking to understand their customers’ opinions will boost customer loyalty, strengthen retention, and derive more customer lifetime value,” said Matt DiMaria, CEO of VHT. “Survey Dynamix complements our popular customer callback capabilities by enabling brands to collect real-time, actionable insights from their customers across every channel—voice, text, chat, and email.”

Survey Dynamix has conducted more than 38 million surveys in just the last 12 months for brands that include AIG, Allergan, Blucora, Coca-Cola, HelloFresh, Pfizer, Shipt, and Xerox. Founded in 2016 by Alasdair Boyd and Alex Romanov, a duo with deep experience in the contact center industry, Survey Dynamix is a customer feedback platform that integrates seamlessly with the world’s leading contact center and CX systems. The Survey Dynamix intuitive, web-based interface lets CX teams quickly create and conduct personalized customer surveys that deliver immediate insights.

IFL Ventures represented Survey Dynamix throughout the entire sale process, including helping them to understand the valuation range of the business, preparing the information memorandum, identifying and approaching well-suited investors, managing the due diligence process and assisting with the contract negotiation process.

We approached IFL Ventures earlier this year to perform a Strategic Options Analysis of our business. We were a small SAAS company experiencing rapid global growth. The SOA was very professionally conducted by the team at IFL and led quite quickly to a decision to approach the market seeking a merger or acquisition. The process from there was flawless and incredibly impressive.


The team quickly created a compelling Information Memorandum (IM) which was circulated through their network locally and overseas. They worked with several interested parties and communicated with us throughout. When we decided to accept an offer from an overseas company to purchase our company outright the IFL team managed the entire due diligence phase and coordinated with other members of our team (lawyers and accountants) and helped all of us navigate the demands of the acquirer. I honestly felt like we had the perfect team for the job!


I would not hesitate to recommend IFL Ventures  – consummate professionals in every respect!”

Alasdair Boyd– Co-Founder – Survey Dynamix